Built to grow.
Proper Fit is being designed as a repeatable western-suburban menswear concept. These are future market concepts—not open stores or signed locations yet.
We are using these three markets to build the website structure now. Street addresses, hours, phone numbers and opening dates will only be published after a real location is secured.
Downers Grove
Downtown / Main Street area
The flagship concept: a walkable western-suburban menswear store combining everyday wardrobe, tailored clothing, formalwear and Fit Lab service in one place.
View market conceptLisle
Downtown / west suburban corridor
A compact service-forward concept west of Downers Grove, designed around repeat wardrobe business, appointments and convenient formalwear service.
View market conceptNaperville
Downtown / central Naperville area
A larger western-market concept built for a full Proper Fit assortment, wedding-party business and a high-touch fitting experience.
View market conceptDowners Grove → Lisle → Naperville
The first three concepts stay close enough to share operations and brand recognition while giving Proper Fit a credible path from a downtown flagship into larger western DuPage markets.
Same brand. Same standard.
The first store is the beginning.
For now, the website can scale around these location pages while the real estate decision stays flexible.
Explore the Shop